I was recently introduced to the feature of this blog post while attending a local Toronto pop up shop. I automatically fell in love with the product and production, and just had to let you guys know about them.
Guild Eyewear was founded by Rob Fitzsimmons Frey in 2012. They pride themselves on their individuality of making unique, ethically and locally handmade one of a kind eye wear. I was actually given the opportunity to go down to their studio/factory in Toronto’s west end, to see the whole process of creating these beauties! I was blown away by the love and passion each individual has for this project, there is truly so much care.
As I got the tour of the space, I was explained how each pair of glasses and sunglasses comes to be. Although there was so much info that I kinda forgot it (whoops), Savi Pannu my hero graciously sent me some info:
‘When a customer orders a pair of GUILD sunglasses or optical frames, we input the order into our design software where it is converted to Gcode and then sent to the CNC mill. After the frame fronts and arms (called temples) are milled, we cut off the milling tabs and heat the material and bend it to form (face curvature). After that’s done, we place the fronts and temples into the tumbler where they tumble overnight. For the next 5-6 days, we check on the pieces every day, remove imperfections by hand-sanding and polishing, and move the pieces into progressively finer polishing mediums. When the fronts and temples are finished tumbling they are heat stamped with our logo on the side of the temples and the hinges are riveted in, finally assembling the temples to the fronts. After one last adjustment to ensure that the eye wear is symmetrical and sits properly on the face, we send them out to our lens lab where they are fitted with lenses. When the glasses return, they are ready for customer pick-up or delivery’
See can you blame me for forgetting?
All of the frames are made with ‘mazzucchelli cellulose acetate’ which for us normal people is a organic material made from cotton and wood fibres, allowing these babies to be 100% hypoallergenic… See there is so much detail in each pair! All of their frames and cases are made in this one stop factory, and the lenses are sent out to another local (Toronto) company.
Each Guild eyewear is fun and quirky. With a huge selection of sunglasses and eyeglasses, you are sure to find the perfect pair for any face shape, style, personality trait or mood swing.
Discount is valid until Tuesday May 24th. So hurry and get your order for a one of a kind, handmade pair of Guild Eyewear quick!
Guild eyewear is available for purchase at:
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